![]() ![]() “The basis behind this is pure and simple: There are 35 million to 45 million African-American people in the United States that see images of themselves in these films,” he said. “When you see a film with your favorite movie stars, or people that you relate to, you want to go to the theater. These films also tend to do really well on home video - they are guilty pleasures.”Īn industry source close to the production of the film agreed. “These movies have an element of ‘Be careful what you wish for’ - they are all cautionary tales.”Īlso Read: Summer 2016 Box Office Down Slightly From 2015, Still Third-Best EverĪnd while similar films like “Fatal Attraction” and “The Hand That Rocks the Cradle” were comprised of a white cast back in the day, says Dergarabedian, “the studios updated the genre for today’s audiences and make a lot of money. “It’s a great opportunity to go to the theater and let our hair down and scream and do it together,” added the studio source. They have developed a strong niche among audiences and there is this void that’s been filled with these love-gone-wrong movies where love doesn’t just go wrong, it goes really ugly.” “The lack of categorization makes it so fun. “These films are a genre unto themselves - a guilty pleasure thriller, romantic thriller, I don’t know what they are,” said Paul Dergarabedian, senior analyst at comScore. And it’s looking to double its budget this weekend with an estimated opening gross of $20 million. “When the Bough Breaks” is about a surrogate mom ( Jaz Sinclair) that becomes - yet again - dangerously obsessed with the soon-to-be father (Chestnut). Its budget was $20 million and it made $28.6 million during opening weekend - $73.8 million worldwide.Īnd all these movies have a mostly all African-American cast, and follow a similar storyline: Man or woman becomes dangerously obsessed with the opposite sex whether they are married or not, and all hell breaks loose.Īlso Read: Tom Hanks Biopic 'Sully' to Take the Weekend With $24 Million “In September, you can break through the clutter.”Įven Beyonce Knowles‘ “Obsessed,” though it didn’t open in September, falls into this category. “Summer is too competitive with the tentpole movies making huge spends,” an individual from the studio told TheWrap. It’s simple: These films are profitable, and they are a guilty pleasure.Īlso Read: 'When the Bough Breaks' Review: Hide the Pets, It's Another 'Fatal Attraction' Ripoff “The Perfect Guy” with Morris Chestnut made $25.8 million its opening weekend based on a $12 million budget, and clocked in at $60.2 million worldwide. Tyler Perry‘s 2014 film “The Good Deed” had a budget of $13.2 million and opened to $24.2 million, only to bank in at $54.3 million worldwide to date. And this weekend’s “When the Bough Breaks” is set to follow suit. They all opened in September and had small budgets that made bank. “No Good Deed,” “The Perfect Guy” and now “When the Bough Breaks” all have a few things in common. If you are one of these people, here's where you can catch "When the Bough Breaks.The storyline for Screen Gems’ “When the Bough Breaks” may sound familiar to you, and that’s because it is - but movies like this one keep getting made for a simple reason. Released September 9th, 2016, When the Bough Breaks stars Morris Chestnut, Regina Hall, Jaz Sinclair, Romany Malco The PG-13 movie has a runtime of about 1 hr 37 min, and received a user score. Club's review called it "enjoyable trash, but trash nonetheless," and said it was a "textbook potboiler." Some people love that sort of thing, and for them this is a watch full of guilty pleasures. ![]() In 2016, when the film debuted as a Sony Screen Gems movie, it made $30 million off a $10 million investment, according to Box Office Mojo - so not a big hit, but at least it recouped its production costs. The critics didn't exactly love it, bestowing it with a fairly dismal 12% critics score on the Rotten Tomatoes review site, but audiences were kinder, putting it at a 45% almost-but-not-quite fresh. If you're a fan of this trope, you might want to check out a movie from 2016 that hits all the expected notes - from an unrequited crush on the husband to a confrontation between wronged wife and young, mentally unstable child-bearer. It's called "When the Bough Breaks," and it stars Morris Chestnut and Regina Hall as a New Orleans couple who hire a surrogate, Anna (Jaz Sinclair from "Chilling Adventures of Sabrina"), to carry their child to term. Plenty of similarly themed thrillers were made in the '90s, but there are more recent versions of this formula, too: think Lifetime movies. Some viewers have a certain fascination with thrillers about women involved with childcare or pregnancy, who turn psychotic and violent. ![]()
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